Brief: to explore language and meaning through typography.
I started this project feeling quite uninspired and unenthusiastic
at the thought of kerning and word alignment until watching Helvetica the Movie
and looking into actually how much a typeface contributes to the meaning of a
word. The outcome of this project is amongst my favorite. I think the
heavy light contrast in these final images works very well. Initially I was
annoyed by the white rectangle framing but now I think it complements the
'Shape of Words' well and is more engaging and exciting in comparison to what I
had originally pictured in my head. I originally wanted the text to
look as though it was printed onto the various places I decided to project it. The I
think if I had more time on this project, I would have done some test shoots
using the projector as it was not a piece of equipment that I was familiar
with. I also would have liked to explored a bigger scale when using the
projector and tried projecting it maybe outside or on a larger surface. I would
also like to have perhaps explored animation and see how that would have
translated as a projection. I think my actual formation of expressing the
chosen text was effective and my experimentation of composition and layout was
thorough.
Critical feedback: 'Strong contextual links to typography
and composition'
'Effective use of environment'
'Good experimentation of text and image'