Recently, I attended a talk by Jonathan Barnbrook and i found it really interesting listening to him talk about his typeface Mason and how his inspirations behind it are complete opposites to what the type is used for - which is the case with many typefaces. This week I have really tried to focus on looking at where certain typefaces and used/who uses it. I've also started placing certain typefaces into scenarios based upon their associations and uses - i think this has really helped start to shape my final outcome.
I'm also considering putting together a survey in which people have to answer what their sensory perceptions would be to specific scenes - the scenes being ones I have already matched or associate with typefaces. I've then done a quiz in which people match the typeface to the quiz just as primary research to test whether what i associate is similiar to others.